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Meet Me at the Market

Moonstone Baking

Kelsie Jones of Moonstone Baking Company takes us inside her delicious treats and the history behind them.

This content was created in partnership with Thinkery.

On any given day in Mueller, curiosity is everywhere. Children test ideas, ask questions, and discover on their own. Long before benchmarks or career paths appear, these moments shape how children think, solve problems, and begin to see themselves as capable learners.


At Thinkery, curiosity is the starting point for every experience.


Located in the heart of Mueller and welcoming families from across the Austin area, Thinkery is a hands-on children’s museum where learning happens through play. Children move from tinkering with simple machines in the Innovators’ Workshop to exploring light and color in the Light Lab. Each experience is designed to spark imagination, encourage exploration, and make learning fun and meaningful.

STEAM Learning

Through play-based STEAM learning, which stands for Science, Technology, Engineering, Art, and Math, children engage with these disciplines as connected ways of thinking rather than separate subjects. They investigate the world around them, use technology to design and test ideas, apply engineering principles to hands-on challenges, express ideas creatively, and use math to reason and solve problems.


We do not teach subjects in isolation,” says Alexa Clavijo, Senior Play & Learning Manager at Thinkery. “STEAM is a mindset. It is about creativity, problem solving, and making connections to real life.”


Thinkery’s exhibits and programs invite children to take risks, ask questions, and learn through trial and error. Spaces are intentionally designed so every child feels welcome and empowered. Children work with real tools, including scissors, cardboard cutters, robotics kits, and circuit blocks, transforming ideas into tangible creations and building confidence as they learn how things work.


Play Builds Skills for Life

Play is not a break from learning. It is how learning happens. According to the American Academy of Pediatrics, play supports physical, cognitive, social, and emotional development while strengthening executive function and problem-solving skills. Research from LEGO Education shows that hands-on learning is more engaging and effective than traditional instruction.


When adults encourage curiosity through play, children practice decision making, collaboration, communication, and adaptability. These skills extend far beyond childhood and remain valuable no matter how technology or careers evolve. At Thinkery, play is the foundation for developing these lifelong abilities.


Balancing Exploration and Structure

Finding the right balance between open-ended exploration and guided learning can be a challenge for caregivers. At Thinkery, the two work together. Open-ended experiences allow children to follow their interests, while educator guidance, thoughtful prompts, and intentionally designed spaces deepen learning.

Caregivers are encouraged to participate by observing, narrating, and extending play at home. These shared experiences strengthen family connections and reinforce the idea that learning can be enjoyable, ongoing, and accessible.


Learning for Every Child

Thinkery primarily serves children from birth through age 11, but its play-based approach supports a wide range of learners. Children engage at their own pace, develop social and cognitive skills, and learn alongside peers. Neurodivergent children and those with different learning styles are encouraged to follow their interests and take the lead in their learning experiences.


Supporting Families and Educators

Caregivers are essential partners in learning, and Thinkery offers a welcoming space beyond home and school where families can play and learn together. Recognizing that play is learning helps relieve the pressure to create perfect activities. Simple moments, like stacking blocks or exploring balance, support language development and strengthen family bonds.


Thinkery also extends its impact through the STEAM Learning Institute, which partners with educators, researchers, and community organizations to study play-based, child-centered learning. This work supports professional development and brings innovative, inclusive approaches to classrooms and learning spaces across Central Texas.


At Thinkery, every visit invites children to explore, invent, and learn. The 40,000-square-foot museum offers hands-on exhibits and other programs, including family nights, field trips, and birthday celebrations. As part of the LEGO Playful Learning Museum Network, Thinkery draws on global research to ensure experiences remain engaging and relevant for all children.


Visit Thinkery in Mueller to explore exhibits, join programs, and celebrate learning through play. To learn more about Thinkery memberships, which include free general admission, exclusive benefits, and flexible options for families of any size, visit www.thinkeryaustin.org.

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On Sunday mornings at the Texas Farmers’ Market at Mueller, it’s easy to spot Kelsie Jones. Just look for the purple Moonstone Baking Company sign and the line of eager regulars waiting for a taste of her Texan–Czech pastries.


Jones’ inspiration runs deeper than her recipes. It begins with her great-grandmother, Anna Pokluda, born in Hallettsville, Texas, in 1899 to Czech parents. Pokluda’s husband, Frank, emigrated from Moravia with his family in 1901, part of a growing Czech community drawn to the affordable farmland of South and Central Texas. After their marriage in 1918, the couple moved to Houston, where Frank worked in several bakeries before becoming a baker at the historic Ben Milam Hotel.


Jones grew up hearing stories from her father, who spent summers with his grandparents. “He had the sweetest stories of going to work with my great-grandfather and baking with my great-grandmother,” Jones recalls. “She sold her treats in their neighborhood and at their church.” Those memories would eventually shape Jones’ own culinary path.


Roots 

Raised in Conroe, just north of Houston, Jones moved to Austin in 2016 and carried her family’s heritage with her. “Kolaches are traditionally filled with fruit, sort of like a Danish,” she explains. “But the Texas style, with smoked sausage, was created here in the ’50s by Czech immigrants. I think you can feel that connection when you taste my baked goods.” As anyone who’s traveled to Prague might notice, kolaches there are sweet, while Texans have proudly embraced the savory twist.


Ambitious and entrepreneurial, Jones secured a small business loan through DreamSpring and quickly proved her momentum. Today, you can find Moonstone’s offerings not only at the Mueller market but also at Mañana Dos in Austin, as well as at Thorn & Bred and Chaparral Coffee in Lockhart, where Jones now lives.

At the Mueller market, her best-selling item is the Jalapeño, Sausage & Cheese Kolache, followed closely by her Brioche Cinnamon Rolls. “I started attending the market in 2018, and it’s been incredible to watch it grow,” she says. “With that growth, I’ve met so many regular customers, including lots of Mueller residents. Connecting with customers and fellow vendors each week, that’s the heart of the market. It’s a special community.”


Moonstone Baking Co. has recently expanded into custom cakes, and Jones now receives four to five orders a month, with July through September being the busiest season. She also brings individual cake slices to the market, delighting customers who love discovering new flavor combinations. This fall, her apple cider donuts developed a devoted following. “I try to keep up with a ‘baked good of the week,’” she says. “It keeps my creative side happy.”


As for the business name, Jones says it honors her great-grandmother. “Moonstone, a beautiful purplish-pink crystal, represents the divine feminine. It felt fitting, because my great-grandmother never had the chance to have her own business. This is my tribute to her.”


You’ll find Moonstone Baking Co. just outside the pavilion at the Mueller market, facing the splash pad. And if a trip to the Czech Republic isn’t on your calendar anytime soon, Jones’ kolaches offer a delicious taste of heritage much closer to home.


Photographs courtesy of Moonstone Baking Co. 

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