A Tail of Tasty Treats

On Sunday mornings at the Mueller Farmers’ Market, you’ll see it all: Neighbors catching up over coffee, kids tugging parents toward the open field, and plenty of dogs soaking in the attention, too. Maybe you’re the kind of pet parent who brings your furry companions along for the fun. Or maybe, like me, you leave them at home because the sights, smells, and crowds can all be a bit too thrilling for sensitive souls. Either way, a stop at Wuuf Dog Natural Treats and Chews ensures your pets don’t miss out on something special. 

You’ll find the Wuuf Dog stall on Philomena, right in front of Chuy’s, and it’s the kind of booth that draws you in even before your pet gets a vote. The display is full and inviting, and every item promises exactly what pet owners are increasingly looking for: healthy, natural treats made with care. While the brand name might suggest it’s all about dogs, and it largely is, cat parents shouldn’t walk by too quickly. Wuuf Dog offers enticing options for felines as well. 

Paw of Approval

On my most recent visit, I picked up freeze-dried chicken hearts and salmon bites. Both have become part of our morning routine at my house, and my two fur babies greet them with excited enthusiasm. There’s something deeply satisfying about offering treats you can recognize at a glance—just honest, single-ingredient goodness. 

Behind Wuuf Dog are Doug and Amanda White, compassionate pet owners who turned their love for animals into a thriving local business. Their journey began in 2018 under the name Chow Hound Raw, starting with an unexpected crowd-pleaser: doggy ice cream. They purchased a black delivery van and with plenty of determination, they sold their frozen treats at Red Bud Isle, the beloved 13-acre off-leash dog park tucked into Lady Bird Lake just below the Tom Miller Dam. It was the perfect testing ground, surrounded by happy dogs and devoted owners. But their reach also expanded to events all around Central Texas, including the Weiner Dog Races in Buda, the Cedar Bark Festival, and Yappy Hour in Pflugerville. The response was clear: Pet parents love these treat options for their animals. The Whites grew their product line to include meat treats and chews and began selling at farmers’ markets across Austin and the surrounding region.  

Community has always been central to their mission. In October 2019, they participated in the book launch of “Austin Brown Dogs: The Shelter Dogs Who Rescue Us” by local author Sarah Welch at Batch, and over the years they’ve donated portions of their proceeds to many organizations, including Divine Canine, and local animal shelters. Supporting pets, after all, goes beyond treats alone. 

New Beginnings

In September 2022, the business evolved into Wuuf Dog, a new name that reflected their expanded vision while staying true to their roots. Every product remains single-ingredient, thoughtfully sourced, and carefully prepared. At their Mueller Market stand, you’ll find an impressive variety: collagen sticks beloved by heavy chewers, natural food toppers for picky eaters, rabbit ears, and freeze-dried treats ranging from turkey gizzards to whole sardines. 

Their growth continues. In April 2025, Wuuf Dog began stocking products at The Gathering Place in Seguin, a charming homesteader’s haven known for artisanal goods, canning classes, and herbalism workshops. You can also spot Wuuf Dog at markets throughout the Austin area, from Chaparral Crossing to Buda. 

If you’re searching for healthy, homemade treats crafted with heart, Wuuf Dog is well worth a visit. The next time you’re wandering the Mueller Farmers’ Market, whether with a leash in hand or not, stop by and bring something home that will have tails wagging and whiskers twitching with delight. 

Photographs courtesy of Wuuf Dog

Carmen Gray has lived in Austin since 1992. She is a retired teacher, published author, and freelance writer.