Chasing a dream

JENNA SACCO, the creative force behind Chasing Indigo, the new jewelry boutique in Mueller, never expected her dream to take such a dramatic detour. After years of building her jewelry brand online and at local markets, 2025 was the year she finally brought her vision to life with a warm, welcoming brick-and-mortar shop at 4524 Mattie St. Just four days after her grand opening, that dream was literally underwater.

Originally from the East Coast, Jenna now calls Austin home. It was here that her love for jewelry, especially rings, blossomed into her own business. “Jewelry has always been personal to me,” she says. “It marks a moment, tells a story, says who you are without saying a word.”

Her early career in retail and jewelry brands taught her the ins and outs of the industry and gave her the courage to eventually go out on her own. In 2018, Chasing Indigo was born. It started as a small online shop and slowly grew through pop-ups and markets across the city.

After seven years of grassroots growth, Jenna made the leap. In February 2025, she signed the lease on a Mueller storefront and poured everything she had financially and emotionally into bringing her dream to life. The shop hosted a soft opening on April 12, officially opened May 2 and then, disaster struck.

DASHED EXPECTATIONS

Just four days later, on May 28, the powerful microburst storm that hit Mueller caused severe flooding in the building. Water swept through the store, forcing Chasing Indigo to shut its doors indefinitely. “It wasn’t just the damage to physical space. It was like watching your dream unravel,” Jenna says. “I had just opened. Everything was new. Everything was mine. And then it was all torn apart.”

The damage was overwhelming. Floors had to be completely ripped out. Two feet of drywall along every wall had to be removed. Display fixtures, merchandise, and precious inventory were ruined. And to make matters worse, there was no rent relief or income support during the six-week closure. “The emotional and financial toll was brutal,” Jenna admits. “But there was no time to wallow. We had to rebuild, and fast.”

And rebuild they did, thanks to a groundswell of support from the local community. Fellow small businesses like Lilla & Beth stepped up with encouragement and help. Customers rallied online, placing orders and sending kind messages. Strangers reached out with offers to share the story. Influencers helped spread the word. Jenna’s fiancé and small team went above and beyond. “The kindness people showed us reminded me that this community is really something special.”

On July 11, after weeks of working around the clock, Chasing Indigo reopened its doors.

But the journey isn’t over. “We’re still recovering,” Jenna says. “We need our community now more than ever to help us get fully back on our feet.”

MORE THAN A STORE

More than just a jewelry store, Chasing Indigo is a full experience. Inside, you’ll find carefully crafted gemstone rings, charm bar creations, permanent jewelry, and the signature aesthetic that blends Southwestern soul, modern edge, and vintage charm. But the space itself is designed to be more than a retail destination. She envisions it as a hangout. Jenna invites customers to sip a complimentary cocktail, celebrate a milestone with friends, or just drop by to say hello.

“I didn’t come this far just to come this far,” Jenna says with a smile. “This store is my heart. And I believe in what we’re building here.”

You can visit Chasing Indigo at 4524 Mattie St., #105. It is open Tuesday through Sunday—the most up-to-date hours are available on Google. Follow along on Instagram at @shopchasingindigo, or visit www.shopchasingindigo.com to browse, book a bracelet, or plan a private event.